Do you have a website which doesn’t guarantee a strong online presence? Do you also need to have a well-thought-out digital growth strategy in place? Is your online presence and average website traffic decreasing? Remember, the AI-language model is sharing a similar strategy and content with 100s of people like you.
About 93% of online experiences begin with a search engine. However, over 75% of users never scroll past the first page of search results.
It’s time to take your digital growth marketing strategy seriously. With Unapologetiq you can get a unique marketing strategy and plan designed specifically for your website.
Why You Need a Digital Growth Strategy
You need to adapt their strategies to stay ahead of the curve. Businesses with a documented strategy are 313% more likely to be successful. That’s right, documenting your strategy is key to success!
Unapologetiq will provide you with such a digital growth strategy which will help you better connect with customers and prospects, increase brand awareness and reach, improve customer engagement and loyalty, and generate leads and sales.
But how do we create a successful digital growth strategy? And once we have one in place, how can we measure its success?
Read on to know more..
The 5 Foundations of a Successful Digital Growth Strategy
You must focus on five key areas:
1. Having a clear and achievable goal: Without a goal, it will be difficult to measure success or direct your efforts in the right way. When setting a goal, make sure it is SMART: specific, measurable, achievable, relevant, and time-bound.
2. Reaching the right audience: It is important to identify who you want to reach with your digital growth strategy. Consider factors such as age, location, gender, interests, and needs when determining your target audience. Once you know who you want to reach, you can develop targeted content and campaigns that will resonate with them.
3. Being trackable and data-driven: To know if your digital growth strategy is working, you need to be able to track your progress. Set up tracking mechanisms early on so you can collect data throughout the duration of your campaign. Use this data to inform your decisions and make adjustments to ensure that you are on track to reach your goals.
4. Being agile and adaptable: You need to be open to new ideas and technologies and be willing to experiment to find what works best for your business.
5. Having someone champion the strategy: A successful digital growth strategy requires buy-in from all levels of the organization. appoint someone
Framework we use for a digital growth strategy
It starts with understanding your customer journey. You need to know what your customers are looking for, and what kind of content they will find useful. Once you understand this, you can start creating compelling content that meets their needs.
To promote your content, we make sure it is easy to find. Use SEO keywords throughout your site. With SEO, customers can find you when they are searching for terms related to your business. Also, we use social media to share your content and reach a wider audience.
Finally, we measure your results so that you can see what is working and what isn’t. Look at metrics such as website traffic and conversion rates. This will help us fine-tune your strategy and make sure that you are on track to achieve your goals.
Putting the Strategy into Action
Before we put your digital growth marketing strategy into action, we do some planning.
We need to define what success looks like for your organization, create a cross-functional team to execute the strategy, and identify the key channels and tactics you will use. You also need to create detailed plans for each channel and tactic, launch and track your campaigns, and course correct as needed.
Define your goals
Start by setting some goals. What do you want to achieve with your digital growth marketing strategy? Do you want to increase brand awareness? Drive more traffic to your website? Generate more leads? Make more sales?
Set KPIs
Once you’ve decided what your goals are, you need to set some KPIs (key performance indicators) to help you track your progress. KPIs could include things like website traffic, number of leads generated, or number of sales made.
Get a team
Next, you need to assemble a team of people who will help you execute your digital growth marketing strategy. This team should include people from different departments within your organization, such as marketing, sales, customer service, IT, and so on. Everyone should have a clear understanding of their roles and responsibilities.
Identify key channels
Then, you need to identify the key channels and tactics you’ll use to reach your target audience. Some common channels include paid advertising (e.g., Google Ads), organic search (e.g., SEO), social media (e.g., Facebook), email marketing (e.g., Mailchimp), and content marketing (e.g., blog posts).
As for tactics, there are too many to list here! But some examples include creating engaging content, running targeted ad campaigns, building partnerships with other businesses, conducting customer research, and hosting webinars or podcasts.
Create a detailed plan
For each channel and tactic, you need to decide what kind of content or ads you’ll create. Also, decide who your target audience is, where you’ll promote your content or ads, how much money you’re willing to spend (if any), and so on. The more specific and well-thought-out your plans are, the better chance you have of achieving success with your digital growth marketing strategy.
Launch campaigns
Once everything is in place and ready to go, it’s time to launch your campaigns! This is where things can get a bit hectic—but don’t worry; as long as you’ve done all the planning beforehand, things should go relatively smoothly.
Just make sure to track your progress against those KPIs we talked about earlier so that you can see how well your campaigns are performing and make the necessary adjustments along the way.
How to measure success
Successfully measuring the performance of your digital growth strategy depends on setting the right goals from the outset. Without measurable goals, it will be difficult to determine whether your strategy is working as intended.
There are a number of key metrics that you should track, depending on your specific goals. For example, if your goal is to increase website traffic, you will want to track metrics such as page views, unique visitors and time on site. If your goal is to increase conversions, you will want to track metrics such as conversion rate and average order value.
It is also important to track progress against these measurable goals on a regular basis. This will allow you to identify any areas where your strategy is not performing as expected and make necessary adjustments.
And that’s it! If you have a digital growth marketing technique that’s working for you, share it in the comments below.
